All of us see custom stickers every now and then whenever we go somewhere. You
must have noticed that most of them are conveying some specific message to the
onlookers. There were times in our childhoods when we used to purchase stickers
of cartoon characters just for fun, out of liking of that character, just to
compete with our friends, or to complete a series to win something big!
To win something big, hmm that sounds
like a good marketing strategy, especially in the case of children. Businessmen
and businesspersons are always clever enough to manipulate the emotions and
desires of their clients and customers and use it to sell their items.
If you are a layman, you might have
wondered why there are so many stickers available in the market. And if you are
new in the business world, you must have thought about the aspect why
businesses use custom stickers.
Well, there are certain reasons why businesses use them;
4 Stars
of Motivation
Let me share with you the four basic
reasons that motivate any business, and I think you would not find anything
falling out of these three rules. Now, what motivates
- A promotional campaign of product that requires proper marketing
- Advertisement of a business on the whole
- Launch of a new product
- Promote deals, offers, discounts, etc
Now, to begin with your promotional
campaigns, you can call for an extensive meeting with your advertisement department,
and can direct them to work in this direction. Tell them to prepare a feasibility
report for stickers, and I am pretty sure that you will be positively
encouraged after seeing the feasibility report (if properly worked upon).
Apart from the motivation, custom stickers
can be used to increase sales on special occasions such as Father’s Day,
Mother’s Day, Valentine’s Day, Easter, Christmas, Celebrations of any national
occasion, or a religious holiday, etc. The biggest virtue of custom stickers is the
liberty to say whatever you want to say and to do whatever you want to, as
there are no hard and fast rules and defined lines in creating them.
Customizing is a great tool to make
things your own, in your own style. Your style statement is what says all for
you at places where you cannot.
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